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iTUHA ORGANIC CLOTHING

 The Meaning of ITUHA

Ituha is open to many interpretations; we feel that those meanings are synonymous and relevant to our company's eco mission.

Of Native American origin the word "ituha" means "strong and sturdy oak". Those with the name "ituha" are said to be intrigued by a challenge, like activities that require physical effort as well as mental ingenuity. They are questioning, critical and have a practical nature rarely accepting anyone's word or ideas if felt to them to be wrong. Those with the name "ituha" they believe that they are at one with nature and have close links with all living things.  Hence, we have the birth of    The Ituha Clothing Range,

"clothing with conscience"

 

Ituha Clothing"An eco-range of clothing tasked with spreading the word to help cut down on harmful disgraceful practices, to support the reduction of carbon footprints and to promote the use of natural fibres in manufacturing.

To supply designs on garments that advertise wrong doings and raise awareness on endangered animals and plants.

To spread the word about rising waters, the ice cap that's melting through global warming and the destruction of the rain forest.

With some designs we hope to raise money for that very important cause and lastly we aim to encourage designers to submit their own designs for others to purchase to promote their message."

ECO-FRIENDLY AND SUSTAINABLE

The Ituha Clothing Range is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, and to provide the music, fashion and promotional garment industries with a familiar product with which to promote awareness and take action on climate change.

Now, the humble T- shirt, the most basic canvas for communicating a brand name, corporate identity, or political slogan has become the environmental product.

 The Ituha clothing Range is a green revolution in promotional apparel: Climate Neutral T-shirts.

Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power.

We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.  

 Clothing that's part of The Ituha Clothing range  through our partners are  100% organic, produced under the Global Organic Textile        Standard (GOTS) and certified by The Control Union and The Soil Association.   To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, with The Ituha Range we go further, making transparent our manufacturing supply chain, through an independent audit by the Fair Wear Foundation.

The FWF exists to promote fair labour conditions in the clothing industry.

 

 

The Ituha Clothing Range apparel is certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex 100 Standard is a guarantee of the safety of textiles and dyestuffs to human health.

It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing of                                            The Ituha Clothing Range 

 The Ituha Clothing Range   is GM free.  Under the organic standard, farmers and agricultural workers are protected by stringent social criteria, total traceability across the entire supply chain, but also by the ban on the use of poisonous pesticides and defoliants which can severely damage the health of farmers and families.

These standards also free poor farmers tied into third world debt to chemical companies on the ‘pesticide treadmill’.

 

The Ituha Clothing Range  is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses.

We offer a practical and immediate solution for business and the fashion industry facing their biggest challenge yet, with Ituha they can take immediate action to combat climate change. 

 The primary energy source for clothing that's part of The Ituha Clothing Range is thirty massive wind turbines that generate a continuous source of renewable electricity. Our industriagreenhouse gas emissions have been reduced to pre-industrial levels through low-impact (low emission) organic agriculture and carbon neutral industrial manufacturing, achieved through substituting energy use from fossil fuel powered power stations with clean renewable energy from wind turbines and solar power.

Carbon neutral is a term most often used to describe a state where CO2e emissions have been negated entirely by the purchase of intangible ‘carbon offsets’. This represents the ‘lowest quality’ means of achieving carbon neutral status and is discarded by The Ituha Clothing Range as a credible method.

The only course of action is to change business-as-usual practices and genuinely reduce any emissions that contribute to global warming. This can only be achieved by the reduction of on-site energy consumption, and a switch from fossil fuel to renewable energy.

 

 

EARTH POSITIVE CLOTHING

The Ituha Range supplies Earth Positive® clothing which is a green revolution in promotional apparel: Climate Neutral T-shirts. Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power.

Earth Positive® is a practical and immediate solution for business and fashion to face their biggest challenge and take immediate action to combat climate change.

LOW IMPACT FARMING

We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.

CARBON NEUTRAL

Earth Positive® apparel is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses and offices in London that use only renewable green electricity.

ORGANIC PRODUCT

Earth Positive® is a 100% organic product, produced under the Global Organic Textile Standard (GOTS) and certified by The Control Union and The Soil Association. Earth Positive® is GM free.

FAIR TRADE PRACTICES

Under the organic standard, farmers and agricultural workers are protected by stringent social criteria, total traceability across the entire supply chain, but also by the ban on the use of poisonous pesticides and defoliants which can severely damage the health of farmers and families. These standards also free poor farmers tied into third world debt to chemical companies on the ‘pesticide treadmill’.

JUSTICE FOR WORKERS

To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, we go further, making transparent our manufacturing supply chain, through an independent audit by the Fair Wear Foundation. The FWF exists to promote fair labour conditions in the clothing industry.

ENVIRONMENTAL

EarthPositive® apparel is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, and to provide the music, fashion and promotional garment industries with a familiar product with which to promote awareness and take action on climate change. Now, the humble T- shirt, the most basic canvas for communicating a brand name, corporate identity, or political slogan has become the environmental product.

CONFIDENCE IN TEXTILES

Earth Positive® Apparel is certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex 100 Standard is a guarantee of the safety of textiles and dyestuffs to human health. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing of Earth Positive® apparel.

WIND POWERED

The primary energy source for Earth Positive® apparel is thirty massive wind turbines that generate a continuous source of renewable electricity.

CLIMATE NEUTRAL®

Climate Neutral means our industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact (low emission) organic agriculture and carbon neutral industrial manufacturing, achieved through substituting energy use from fossil fuel powered power stations with clean renewable energy from wind turbines and solar power.

NO CARBON OFFSETS

Carbon neutral is a term most often used to describe a state where CO2e emissions have been negated entirely by the purchase of intangible ‘carbon offsets’. This represents the ‘lowest quality’ means of achieving carbon neutral status and is discarded by EarthPositive® as a credible method. The only course of action is to change business-as-usual practices and genuinely reduce any emissions that contribute to global warming. This can only be achieved by the reduction of on-site energy consumption, and a switch from fossil fuel to renewable energy.

PICKING THE COTTON CAREFULLY

We can not guarantee through our partners that we do not use cotton from Uzbekistan while the use of forced child labour is endemic. But we aim through our partners to follow the recommendations of the Environmental Justice Foundation ‘Clean Cotton Campaign’. The complete traceability of certified organic cotton allows us to make this guarantee.

LOW WATER FOOTPRINT

It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and pair of jeans. That’s why Through out partners we work in a region that receives up to 95% of its water from the monsoon rain. This was an important consideration for us,when linking with our eco partners  monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.

SUSTAINABLE

EarthPositive® was designed as a viable alternative to cheap conventional promotional T-shirts and other garments. We with our partners have demonstrated that sustainability can be used for competitive advantage.

LOOK AFTER OUR WATER

The processing of the dye effluent takes place in a controlled closed-loop purification system that uses treatment ponds, sand filtration and reverse osmosis to convert the wastewater into clean water.

BIODEGRADABLE PACKAGING

EarthPositive® apparel is packaged in biodegradable PVC-free packaging, and in 100% recycled cardboard boxes.

TRANSPORTATION

EarthPositive® has a ‘No Airfreight’ policy. We and our partners do not transport the goods, by air, instead we use containerised ocean shipping, and therefore the carbon footprint generated by transporting our apparel to Europe, Japan and the USA is negligible, more like a carbon fingerprint. EarthPositive apparel should not be criticised for its inability to solve the world’s transportation and energy security issues, but we can ensure that our own production methods do nothing to contribute to environmental damage, social injustice or climate change.

TRANSPARENCY

The development project taken on by our partners for EarthPositive® apparel has taken two years to complete and will provide the apparel industry with a blueprint in ethical and sustainable production. The Carbon Trust has asked for Earth Positive® to be used as a Case Study, so that the clothing industry will benefit from our research and development.

CARBON LABELLING

Earth Positive® apparel has reduced the carbon footprint of a T-shirt by up to 90%. However, consumers require an independent verification process and a label over the claims of individual companies. The Carbon Trust is trialling such a carbon reduction label. This carbon reduction label acts as both the verification and communication of the CO2 of Earth Positive® apparel. The Carbon Trust product carbon foot printing method is to become the single standard for a product’s carbon footprint in the UK.

SAVE THE CLIMATE WASH COOL & LINE DRY

Earth Positive® apparel can be washed at 30°C; however, we ask Earth Positive consumers to consider the effects of domestic machine washing and tumble-drying time and time again, which may contribute up to 80% of the energy used by a conventional cotton garment in its lifetime.

We label our garments SAVE THE CLIMATE – WASH COOL – LINE DRY in addition to standard wash care instructions. We also recommend eco-friendly detergents, which have minimal aquatic toxicity and will biodegrade quickly and completely.


 

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